Promotional Partners

54 Below is proud to partner with Steinway & Sons, MTI, and Once, Matilda, Cinderella, The London Hotel, and The Directory of Contemporary Musical Theatre Writers to bring you the best Broadway Experience in town.



Winner of a record-breaking seven Olivier Awards including Best Musical, MATILDA THE MUSICAL is more than a show, it’s a phenomenon. Based on the beloved novel by best-selling author Roald Dahl, MATILDA is the story of an extraordinary girl who dreams of a better life. Armed with a vivid imagination and a sharp mind, Matilda dares to take a stand and change her destiny.

This celebrated smash hit is presented by The Royal Shakespeare Company, one of the most acclaimed theater companies in the world, and the Dodgers, Tony Award®-winning producers of hits like Jersey Boys. Tony Award-winning director Matthew Warchus (God of Carnage, The Norman Conquests) helms this exhilarating and ingenious new musical The Guardian calls, “unadulterated bliss!”

The London Hotel NYC

Combining a genuine cosmopolitan style with uncanny utility, The London NYC is a boutique hotel, offering exceptional suite accommodations. Be greeted at every turn with trademark international style.

The Directory of Contemporary Musical Theatre Writers

The Directory of Contemporary Musical Theatre Writers is an interactive online resource that helps teachers, students and musical theatre professionals find well-written contemporary musical theatre songs. We represent over 150 writers and 370 curated songs, searchable by voice and song type. Subscribers can listen to songs, find out the key, range, tessitura and accompaniment difficulty, then purchase the scores directly from the writers. For more information, visit:

Viewpoints Design

Viewpoints Design


Tony Award®-winning Best Musical. Based on the Academy Award®-winning film, it tells the story of an Irish musician and a Czech immigrant drawn together by their shared love of music. Over the course of one fateful week, their unexpected friendship and collaboration evolves into a powerful but complicated romance, heightened by the raw emotion of the songs they create together. Once is a musical celebration of life and love: thrilling in its originality, daring in its honesty… and unforgettable in every way. Don’t miss the show the New York Post calls “downright revolutionary” and the Associated Press says is “pure, moving and inventive.”

Rodgers + Hammerstein’s CINDERELLA

Rodgers + Hammerstein’s CINDERELLA has arrived on Broadway for the first time ever! Four-time Tony Award® nominee Douglas Carter Beane’s (Sister Act, Xanadu) delightfully romantic and hilarious take on the ultimate makeover story features all the classic elements you remember—the pumpkin, the glass slipper, the masked ball and more—plus some surprising new twists! Rediscover some of Rodgers + Hammerstein’s most beloved songs, including “In My Own Little Corner,” “Impossible/It’s Possible” and “Ten Minutes Ago” in this outrageously fun Broadway musical for dreamers of all ages. And not to worry… you’ll be home well before the stroke of midnight! Broadway Theatre


Musical Theatre Institute